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“Wee-wee” Man Protection


As we wind down 2011, it's out with the old, in with the new! Baby clothes in pastel pinks and blues, or emblazoned with cartoon characters, are passé with the introduction of SOZO®, a whimsical, bright and fun clothing line from Do-gree Fashions Ltd. (www.dogree.com/en/index.html).

The mini-me's of major Hollywood celebrities like Courtney Cox and Jennifer Garner have been seen wearing the vibrant and uniquely designed clothes, sized for newborns (0 to 6 months) right through to older children (7 to 14). The rich and famous know quality and affordable prices when they see them. SOZO's® themed clothing and accessories, and décor for the nursery and kids' rooms, use high quality fabrics and feature rich detailing with appliqués and embroidered graphics.

One of SOZO's® best sellers is its Parent ProtectorsTM, which keep adults clean and dry from baby messes (and, therefore, happy!). The king of the accessory line is the Weeblock. Resembling a tiny athletic cup, the sponge-like covering covers a baby boy's ummm… the offending parts … and soaks up any spontaneous outbursts that can shower you with enthusiasm during diaper changes. The 'wee-wee' sponge, when strategically placed, protects parents when "Lil Squirt" or "Captain Blast Off" takes direct aim. Bright color combinations with embroidered icons give this utilitarian product a healthy dose of fun. "Stop or I'll Squirt", "Whizz Kid" and "Lil Ladies Man" add levity to the mundane (and sometimes challenging) task of a diaper change. Most importantly, the Weeblock is machine-washable.

SOZO's® has other inventive products, such as The Nap Sak™ , which takes the concept of a wearable baby 'binkie' to a whole new level. Your baby zips in to a snuggly soft velour bag decorated with colorful koala bears, ladybugs or sheep. Perfect for keeping tiny toes warm.

For an infant's first Christmas, SOZO's® attention-getting Santa or Frosty Bunting and Cap Sets will melt any grinch heart as they set new standards for combining cuteness with functionality.

SOZO's® also has a complete layette selection, including colorful bibs, burp cloths and hooded towels. Who doesn't want to match their "baby bird" bib and burp cloth with a coordinating "early bird" hooded towel? Caps and gowns - for newborn babies 'graduating' into life - are artistically designed for your "Night Owl", "Early Bird" or "Sock Monkey." Or, you can wrap your precious baby "Puppy" or "Snuggle Bug" in a SOZO® Swaddle Blanket and Cap Set, winners of iParenting Media Awards.

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